Advertising

Advertising

Advertising (or advertizing)^[1][2][3] is a form of marketing communication used to promote or sell something, usually a business’s product or service.

In Latin, ad vertere means “to turn toward”.^[4] The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various old media; including mass media such as newspaper, magazines, television advertisement, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.

Commercial ads seek to generate increased consumption of their products or services through “branding,” which associates a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement.

Modern advertising was created with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, “Madison Avenue” advertising.^[5][6]

In 2015, the world spent an estimate of US$592.43 billion on advertising.^[7] Internationally, the largest (“big four”) advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.^[8]

Lafayette

Lafayette (/ˌlæfiˈjɛt/; French: [lafajɛt]) is a city located along the Vermilion River in southwestern Louisiana. The city of Lafayette is the fourth-largest in the state, with a population of 127,657 according to 2015 U.S. Census estimates.^[2] It is the principal city of the Lafayette, Louisiana Metropolitan Statistical Area, with a 2015 estimated population of 490,488. The larger trade area or Combined Statistical Area of Lafayette-Opelousas-Morgan City CSA was 627,146 in 2015.^[2] Lafayette is the parish seat of Lafayette Parish, Louisiana.^[3] Its nickname is The Hub City.

The American city was founded as Vermilionville in 1821 by Jean Mouton, a French-speaking man of Acadian descent. In 1884, it was renamed for General Lafayette, who fought with and significantly aided the American Army during the American Revolutionary War.^[4] The city’s economy was primarily based on agriculture until the 1940s, when the petroleum and natural gas industries became dominant.

Lafayette is considered the center of Acadiana, the area of Cajun and Creole culture in Louisiana and the United States. It developed following the relocation of Acadians after their expulsion by the British from eastern Canada in the late 18th century following France’s defeat in the Seven Years’ War. There is also a strong Louisiana Creole influence in the area.^[5]