Coupon
In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product.
Customarily, coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail, coupon envelopes, magazines, newspapers, the Internet (social media, email newsletter), directly from the retailer, and mobile devices such as cell phones. Since only price conscious consumers are likely to spend the time to claim the savings, coupons function as a form of price discrimination, enabling retailers to offer a lower price only to those consumers who would otherwise go elsewhere. In addition, coupons can also be targeted selectively to regional markets in which price competition is great.
In government, a coupon is a paper certificate used to administer a benefit or permission.
Lafayette
Lafayette (/ˌlæfiˈjɛt/; French: [lafajɛt]) is a city located along the Vermilion River in southwestern Louisiana. The city of Lafayette is the fourth-largest in the state, with a population of 127,657 according to 2015 U.S. Census estimates.[2] It is the principal city of the Lafayette, Louisiana Metropolitan Statistical Area, with a 2015 estimated population of 490,488. The larger trade area or Combined Statistical Area of Lafayette-Opelousas-Morgan City CSA was 627,146 in 2015.[2] Lafayette is the parish seat of Lafayette Parish, Louisiana.[3] Its nickname is The Hub City.
The American city was founded as Vermilionville in 1821 by Jean Mouton, a French-speaking man of Acadian descent. In 1884, it was renamed for General Lafayette, who fought with and significantly aided the American Army during the American Revolutionary War.[4] The city’s economy was primarily based on agriculture until the 1940s, when the petroleum and natural gas industries became dominant.
Lafayette is considered the center of Acadiana, the area of Cajun and Creole culture in Louisiana and the United States. It developed following the relocation of Acadians after their expulsion by the British from eastern Canada in the late 18th century following France’s defeat in the Seven Years’ War. There is also a strong Louisiana Creole influence in the area.[5]